Road Rash is a 1991 racing and vehicular combat video game originally developed and published by Electronic Arts (EA) for the Sega Genesis. It was subsequently ported to a variety of contemporary systems by differing companies. The game is centered around a series of road races throughout California that the player must win to advance to higher-difficulty races, while using a combination of fisticuffs and blunt weaponry to hinder the other racers. Road Rash was one of the first games conceived by EA following the company's decision to begin developing games internally. The game's programmers Dan Geisler and Carl Mey were hired by EA to create a banked road effect for an NES title named Mario Andretti Racing. When the NES proved incapable of rendering the desired effect, focus shifted to a motorcycle racing game for the more powerful Sega Genesis.
The game includes combat elements that were inspired by the violent behavior of Grand Prix motorcyclists during races, and the resulting uncertainty surrounding the game's genre created conflict between EA's development team and management. Road Rash was released to critical and commercial success, and was EA's most profitable title to date. The original version for the Sega Genesis was particularly acclaimed for its violent and aggressive gameplay and the convincing sense of speed in its graphics. The game is the debut installment of the Road Rash series, and was followed by a number of sequels made for various consoles.
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